Hundred Buck Chuck
$100/month. 2 or 3 bottles. No wrong answers.
Welcome to the most unnecessary wine subscription that somehow makes perfect sense.
Two or three bottles a month. Depends on what we can keep in stock. Handpicked by us. Could be the cheap stuff. Could be the expensive stuff. Either way, it's the good shit.
We don’t ask what kind of wine you like.
We ask what kind of week you’ve had.
Sometimes you'll get a big bad Cab that tastes like revenge served in a crystal glass.
Sometimes it’s a bubbly that shows up like a drunk best friend with glitter on her cheeks and secrets in her purse.
Sometimes we run out of the cheap stuff and you get the $100 bottle we were saving for a hostage negotiation.
Why it makes sense:
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You don’t have to decide. We do the chaos math.
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You get to try wines nobody else does. Bruno’s inner circle stuff.
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If we’re running low, you win big. Rich people juice at broke people prices.
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It always feels like you beat the system.
$20 flat rate shipping on all orders - rain or shine.
Hundred Buck Chuck
Made in the USA
Crafted with care in the USA - local and proud.
Top-tier vineyards. No middlemen. No markup madness.
Don’t love the first bottle?
If your first bottle doesn’t beat what you normally drink, email me.
No forms. No hoops. I’ll refund you, no questions asked
Crowd flex
A guaranteed crowd-pleaser, whether it’s five friends or fifty.
Bold enough to impress, smooth enough to keep everyone pouring another glass.
Them: Bulk Juice in a Tux. Us: Real Wine That Teaches You Something.
Most wine clubs work like this: they buy cheap bulk juice, slap a custom label on it, and pretend it's "curated." You get mystery bottles no one can pronounce and can’t ever find again—even if by some miracle you like one. That’s not curation. That’s clearance with better lighting.
Hundred Buck Chuck is different. Every bottle is real wine made by real winemakers, picked by someone who drinks like they mean it. You get to actually learn what you like—by tasting the stuff, not checking boxes. And if a wine hits? You can buy it again. Stock up. Gift it. Become the friend who always brings the good bottle.
This isn’t a wine subscription. It’s taste training with benefits. One part discovery, one part low-stakes gamble, and one part emotional awakening in a glass. Welcome to the good side.
What others think.
Product details
what do I get for my hundo?
2 or 3 wines. Every month. Shipped to your door.
Do the wines change?
Yes. You might get some more summery stuff in the summer and some heavier-hitters in the winter.
Sometimes we run out of juice and we'll send you 3 of the same bottle. You never know.
Can I choose what's in the box?
No. But we'll tell you this - subscribers get priority when it comes to new releases. Sometimes we only get like 700 bottles of something.
And if you like it, you can come back and get more of it - maybe you'll even cross the free shipping threshold.
Us vs Them
By skipping the middlemen, you get better wine, better prices, and no bullshit.
No distributor or retailer markup
Better for you and the winery
Builds a relationship
Delivery straight to your door
Online Wine Club
Wine that actually exists?
Curated by mouth, not algorithm?
Buy again if you love?
Risk of receiving something insane?
Bulk juice in a suit?
Makes you cooler at parties?
Shipping That Beats the Heat
It’s hot out, so we don’t do ground shipping without protection anymore. Every order ships either 2-day air or with ice packs.
Whatever keeps your wine safe and tasty.
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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Shipping Information
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Customer Support
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FAQ’s
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Contact Us
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FAQ
Here are some of the most common questions we get from our customers.
Reach out to us at hey@bruno.wine if you didn't find an answer
What makes Bruno different from other wine shops?
We’re scrappy, independent, and fiercely quality-focused. No boring bottles. No bloated markups. Just small-batch wines we actually drink, packed by a team that hustles hard to make sure you get a damn good experience.
When will my order ship?
Orders typically ship within 2–3 business days. We're a small team and we pack each bottle with care (because they're glass and deserve respect). Around busy drops, it may take a bit longer, but we always work overtime to get your wine to you fast.
How do I track my order?
Once your order ships, you’ll get an email with a tracking link. You can also check your order status anytime by logging into your Bruno account.
Can I change my shipping address after placing the order?
If your order hasn't shipped yet, yes. If it has, we can't reroute packages once they’re in UPS’s hands. Reach out ASAP and we’ll do our best.
Do you offer returns or exchanges?
Because we sell alcohol, we legally can't accept returns. But if something went wrong with your order, we have a Money-Back Guarantee that covers one bottle. Just reach out and we'll make it right.