We told you who we were right on the home page

Here's a non-secret though: Bruno isn't really one person. We're a group of wine geeks, marketing nerds and livers of the good life on a mission to civilize. The Don Quixotes of the 90-calorie seltzer age. You're Sancho Panza in this analogy. We're crazy, you're aware of it, and yet we're dragging you with us on this adventure because it's just so damn enticing.

You want single ingredients on your labels? Farm to table? Lower abv, no added sugar, better-for-you drinks? Welcome to the world of wine - what's old is new again. And this is old - 8000 years old. Jesus didn't turn water to beer, you know.

Wine is simple. It's not about vintages, soil types or subregions. It's about how you feel when you have it. When I drink our Bubbly, I feel like slapping a Frenchman. Our Pinot makes me want to write a love letter. This is why we focus on oddly specific occasions - we want you to see the world the way we do. Through Burgundy-colored glasses.

How it works

Again, I already told you on the home page. But ok.

We are not a winery.

Well, (technically) yes, we are.

But instead of being tied down to a specific vineyard making the same wine year in, year out, we take a slightly different approach. We spend all year meeting with independent producers and collaborating on the perfect bottles to bring to you for each and every one of those oddly specific occasions you might need a little something for.

These are wines from people who only make as much wine as they can, without adding any crap to commercialize it. People whose names you can Google and be enamored by their stories. Heroes, who spend decades perfecting a craft in order to tell a story of time and place and feeling through a bottle of wine.

And if you love what they're making, that's wonderful - we'll buy some more next year.

Oh, are you a wine of the month thing?

Absolutely not. Ever seen any of those wines on a wine list at a restaurant or a grocery shop? Yeah, didn't think so. We make good stuff, we tell you where we got it from, and we slap our name on it for good measure because we're proud of it.

But yeah we do subscriptions and you should totally get one.

Sign me up

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"Just do anything? Wuahhaa, the French Champagne has always been celebrated for its excellence. There is a California champagne by Paul Masson inspired by that same French excellence."