Bruno isn't really one person.
We're a group of wine geeks, marketing nerds and livers of the good life on a mission to civilize. The Don Quixotes of the 90-calorie seltzer age. You're Sancho Panza in this analogy. We're crazy, you're aware of it, and we don't care.
If it soothes you though, know this: we're all heavily credentialed. But who cares?
We are not a winery.
Well, (technically) yes, we are.
But instead of being tied down to a specific vineyard making the same wine year in, year out, we take a slightly different approach. We spend all year meeting with independent producers and collaborating on the perfect bottles to bring to you for each and every one of those oddly specific occasions you might need a little something for.
These are wines from people who only make as much wine as they can, without adding any crap to commercialize it. People whose names you can Google and be enamored by their stories. Heroes, who spend decades perfecting a craft in order to tell a story of time and place and feeling through a bottle of wine.
And if you love what they're making, that's wonderful - we'll buy some more next year.
A Manifesto
You want single ingredients on your labels? Farm to table? Lower abv, no added sugar, better-for-you drinks? Welcome to the world of wine - what's old is new again. And this is old - 8000 years old. Jesus didn't turn water to beer, you know.
Wine is simple. It's not about vintages, soil types or subregions. It's about how you feel when you have it. When I drink our Bubbly, I feel like whipping out a mix table and pretending that DJ-ing is more than just pressing play and twisting volume knobs. Opening our Pinot makes me want to write a love letter. This is why we focus on oddly specific occasions - we want you to see the world the way we do. Through Burgundy-colored glasses.
The wine industry is inherently complicated.
Retailers love telling a good story, so their distributors are always hunting for wineries who can bathe you in special facts about their wines. You go in to buy a bottle to take to your in-laws and all of a sudden you're getting told about how some wine was dry farmed (?) in a biodynamic vineyard (??) and underwent malolactic conversion (???) and is from a little-known appellation in the Languedoc (????). Silly you, who just wanted something good.
Not only that, but every time a wine changes hands, from producer to distributor to retailer, there's a markup. And so this ouroboros of complexity and ignorance keeps you intimidated and dependent on specialists who you suspect are ripping you off because that $20 bottle has just as good a story as the $100 one.
We believe in a better way. We meet the people making the wine. We taste their wine. We try to imagine the perfect setting to consume it. We sell you that wine directly and tell you about who made it and how it should feel to drink it. And that's it. No middlemen, no technical BS. It's not cheap - but it's cheap for what you're getting.
"Reminds me of my safari in Africa. Someone forgot the corkscrew and for several days we had nothing to live on but food and water."
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