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Winery Confidential

Winery Confidential: The Scam of Wine Lists

Winery Confidential: The Scam of Wine Lists

Why You’re Paying $300 for a Bottle That Tastes Like Regret? Ever paid $24 a glass for a wine you could’ve found at Costco for $11.99? Yeah. Welcome to the show. Let’s be honest—restaurant wine lists aren’t curated. They’re engineered....

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Take a risk

Take a risk

We have a moneyback guarantee. At Bruno, we believe wine is about more than just what’s in the bottle. It’s about the stories you share, the moments you savor, and the unexpected joy of discovering a wine that feels like...

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Somm Confidential: Coke, Clout, and the Performance of Palate

Somm Confidential: Coke, Clout, and the Performance of Palate

Let’s get one thing out of the way: not every somm is a fraud. But enough are that you should keep one eyebrow permanently raised. You know the type. Black apron, pristine glassware, tone like they’re reciting scripture. They swirl,...

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The Real Reason That Bottle Costs $100 (Hint: It’s Not the Juice)

The Real Reason That Bottle Costs $100 (Hint: It’s Not the Juice)

You’ve seen them. You’ve probably bought one. A sleek, heavy bottle. Maybe wax-dipped. A label that feels like it belongs in a museum gift shop. A price tag north of a hundred bucks. And hey — maybe you opened it....

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Winery Confidential: Uncork Everything

Winery Confidential: Uncork Everything

Welcome to Winery Confidential. Not a blog. Not a brand voice. Not a tasting journal full of floral notes and fake humility. This is a manifesto. This is a leak. This is what happens when someone who actually knows where...

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