Winery Confidential
Wine Snobs Aren’t More Advanced. They’re More Attached
Identity masquerading as expertise. I met a guy at a tasting a few years ago. I remember the first thing he told me wasn’t his name.It was what he didn’t drink. “No California,” he said, already smiling. We were standing...
You Don’t Need a Better Palate, You Need a Better Compass
Your tongue isn’t broken; your map is. The guy across from me kept apologizing. We were standing in a wine shop that smelled like cardboard and lemon cleaner, the kind with handwritten shelf talkers and a bell on the door...
The day I learned wine doesn’t need an audience. The Suckling event in Miami is a particular kind of theater: bright lights, confident shoes, and grown adults swirling wine like it’s going to confess something if they stare hard enough....
Almost New Year. Almost a Speech.
Hi there,Happy almost–New Year. 2026 marks the first full calendar year Bruno’s been alive. When we launched in November 2024, we had 3,000 hand-labeled bottles and a point of view. One year later, we’ve sold over 17,000 bottles, from our...
What Really Happens in a Winery During Winter
And why most people don’t get the reality of the wine industry People think winter is when wineries sleep. Instagram certainly does. A frosty vine here, a romantic barrel shot there, winemakers smiling like they’re on sabbatical. Cute. But anyone...
And why you should stop buying from the big guys It started quietly, like most power plays do. A few headlines here and there, a federal complaint buried between sports scores and stock tickers. One of the biggest distributors in...
An Open Letter From the Cellar
On prices, progress, and why we’re still doing this by hand When we started Bruno, it wasn’t a business plan. It was a belief. That a small team could bring better wine to more people without compromising on quality or...
The Grape That Almost Didn’t Make It
And the stubborn few who refused to give up on it Before Pinot Noir became the wine of candlelit dinners and whispered tasting notes, it was a nightmare. Thin-skinned, moody, allergic to compromise. A grape that bruised easily, rotted fast,...
And why the wine world has never been the same In 1976, Paris was ready to laugh. A British wine merchant thought it would be funny to host a blind tasting: French judges, French wines, French confidence. On the other...