Privacy policy

This website, www.bruno.wine, and all associated web pages, social media accounts, mobile sites, and applications, as appropriate, that are owned, operated, or licensed by us (collectively called the "Site") are operated by BGLP, LLC (referred to in this document as the "Company," "we," "us," or "our"). We are fully committed to protecting your personal information and ensuring its security. Please also review Bruno’s Terms and Conditions for more details about the additional terms governing your use of the Site and any related product purchases. Capitalized terms used but not defined within this document will carry the meanings assigned to them in the Terms and Conditions.

This privacy policy (the "Privacy Policy") outlines our practices for collecting, using, securing, and sharing data in connection with the Site. It applies whenever you access or use the Site, communicate with us via customer support channels or social media, use the Site’s interactive features like product reviews, blogs, and comment sections, or otherwise engage with us. By using the Site, Bruno facilitates wine services through marketing wine and related products directly to consumers and allowing purchases from Licensed Producers and Retailers within their respective states. Orders placed through the Site are fulfilled and completed by licensed third-party retailers that hold legal permits from state alcohol agencies, permitting them to sell wine (collectively, the "Licensed Retailers" or "Licensed Retailer"). The Site is directed toward individuals aged 21 and older, and you must be at least 21 years old to make any purchases through the Site or to receive deliveries. A valid government-issued ID will be required at the time of delivery.

All wine sold on www.bruno.wine is produced and bottled by Otro Lado Bev Co, a licensed Oregon winery under license #BWC-OR-21033.

Please take the time to carefully read this Privacy Policy. If you do not fully agree to the terms outlined here, you are not permitted to access or use the Site or its services.

We may update this Privacy Policy from time to time. If changes are made, we will revise the date at the top of this policy. Should we make substantial changes, we will provide additional notice (such as by posting an announcement on our Site or sending you a notification). We encourage you to review this Privacy Policy regularly to remain informed about how we collect and use information and your available options.

We are not responsible for the content or privacy policies of any third-party websites that link to or from our Site. Should you visit any of these third-party websites or submit personal information to them, your interactions will be governed by the privacy policies of those websites. We recommend that you carefully review the privacy policies of any sites you visit.

Information We Collect

The types of information we collect about you depend on how you interact with us. Below, we outline the categories of information we collect:

Identifiers: This includes your name, email address, date of birth or age, billing and shipping addresses, phone number, online identifiers like usernames, and unique identifiers for advertising purposes. If you make a gift purchase for someone else, we may also collect the recipient's name, email, shipping address, phone number, and any other information you provide.
Contact Information: This includes your email address, billing address, shipping address, and phone number.
Payment Information: If you make a purchase via the Site, we collect your payment information (such as credit card numbers) through a third-party processor.
Commercial and Transaction Information: This includes your purchase history, details of products ordered, the amount paid, and the date and time of the transaction.
Account Information: This includes your username, password, address information, purchase details, and communication preferences regarding orders, marketing, or other activities.
Online and Technical Information: We collect information like your IP address, device characteristics, browser type and version, operating system, internet service provider, and data related to your browsing behavior on the Site. We may also collect data related to your interactions with our advertisements.
Site Usage Information: This includes information about how you use the Site, including the pages you visit, search terms, click activity, items added to your cart, and the duration of your stay on the Site.
Communication Preferences: Your preferences for receiving marketing communications from us.
Audio Information: We may record your voice if you contact our customer service.
User-Generated Content: This may include product reviews, comments, inquiries, and responses to surveys or quizzes.
Inferences: Based on your transaction history and interactions, we may make inferences to provide you with personalized product recommendations or other tailored content.

Some of the information we collect may be considered personal data, such as your name, address, or email. In certain states, personal information may also include details like your IP address or mobile device ID. Any data that can be linked to an individual is treated as personal information in line with applicable laws.

Personal data does not include anonymized or aggregated data that can no longer be used to identify an individual.

How We Collect Your Information

We collect your information in various ways, including:

Directly From You: Information you provide when creating an account, placing an order, contacting customer support, leaving reviews, participating in sweepstakes, or interacting with us on social media. Your payment information is passed directly to our payment processor and encrypted. We do not store your payment card details, but we receive a token that allows us to process the transaction.
From Your Device: Our servers automatically log information that your browser sends whenever you use the Site, including through cookies and similar technologies.
From Other Sources: We may receive information from other customers, order processors, social media platforms, marketing companies, or data aggregators.

Cookies and Other Tracking Technologies

Cookies are small data files stored on your device by your browser. We use cookies to enhance your experience on the Site, prevent fraud, conduct analytics, and deliver personalized content. Some cookies are controlled by third-party vendors. You may delete or block cookies, but doing so may affect the functionality of the Site.

Other tracking technologies we use include:

Web Beacons: Embedded images or objects on web pages or emails that track user engagement.
Embedded Scripts: Temporarily loaded scripts in your browser that track your interactions with the Site.
Device Monitoring: Technologies that monitor your interactions with the Site and collect device-related information.

We may also use third-party analytics tools, such as Google Analytics, to understand how you use the Site and improve our services.

How We Use Your Information

We use the information we collect to:

Process and fulfill your orders, verify your age, and provide customer support.
Communicate with you, including sending updates on orders, promotional offers, or other information relevant to your interests.
Personalize your experience on the Site by offering recommendations or tailored content.
Respond to your inquiries and feedback.
Improve the Site and develop new services or products.
Conduct internal business operations such as fraud detection, compliance, and legal obligations.

We may also use your information for research, analytics, and other business purposes to improve our services.

How We Share Your Information

We may share your information with:

Licensed Producers & Retailers: To process and fulfill your orders in compliance with state laws.
Service Providers: Third parties that assist with order processing, communications, marketing, and other business functions.
Related Companies: To provide services or manage accounts.
Business Partners: For promotions, co-branded offerings, or other joint initiatives.
Ad Tech Companies: To serve interest-based ads based on your browsing history.
Legal Authorities: When necessary to comply with legal obligations or protect rights.

We may also share aggregated or anonymized data for any lawful purpose.

How We Protect Your Information

We take reasonable security measures to protect your personal data, including using encryption for payment transactions. However, no system is completely secure, and you are responsible for safeguarding your account details. We encourage you to choose strong passwords and notify us of any suspicious activity.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy and comply with legal obligations. When no longer needed, we anonymize or delete the data.

Children's Privacy

Our Site is intended for users who are 21 years or older. We do not knowingly collect personal information from individuals under 13 years of age. If we discover that we have collected such data, we will delete it.

California Residents’ Privacy Rights

California residents have rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt out of the sale of personal data. You can submit requests to exercise these rights by contacting hey@bruno.wine.

Financial Incentives

We may offer financial incentives like discounts in exchange for your personal data (e.g., when you sign up for marketing communications). Full details will be provided at the time of sign-up.

Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

Contact Information

For any questions about this Privacy Policy, please contact us at hey@bruno.wine or by mail at 3301 NE 1st Ave, Apt M501, Miami, FL 33137.

International Data Transfers

The Site is based in the United States, and any information you provide will be processed in the U.S. By using the Site, you consent to the transfer of your data to the U.S.

Disputes

Any disputes arising from this Privacy Policy are governed by the laws of the State of Florida. By agreeing to this Privacy Policy, you agree to resolve disputes through arbitration, waiving your right to court or class actions where permitted by law.

Changes to This Policy

We may update this Privacy Policy from time to time. Your continued use of the Site following any changes constitutes acceptance of those changes.