The First Pour
An exclusive early release of our “Hundred Dollar“ series, where we source $100+ wines from the best winemakers in the world under NDA and sell them for a fraction of what they retail for.
Available at a special price for pre-orders, get our benchmark wines locked in before they go into full production. This is an exclusive pre-release of only 200 3-packs and is only available to current customers.
- Hundred Dollar Peeno x 1
- Hundred Dollar Chard x 1
- Hundred Dollar Cab x 1
Orders are expected to ship on the last week of August. Limit 1 per customer.
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The First Pour
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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Limited Offer
Only 200 of pre‑release boxes available for early access.
Made in the USA
From the best terroirs in the country. No expenses spared.
Exclusive Pre‑Release
Be among the first to taste the Hundred Dollar Series before full launch.
Why We’re Letting You In Early
I’m Bruno, and I have a confession: I’m terrible at keeping amazing wine a secret.
When we locked in these three wines: Pinot, Cab, and Chard I knew we’d have to wait months for the full release while the fancy labels got printed.
But here’s the thing: the wine was already too good not to share.
Three Wines. Three Stories. One Exclusive Pre‑Release.
Hundred Dollar Peeno – 2021 Russian River Valley Pinot Noir
- Tasting Notes:
Red & black cherry, silky oak finish - Winemaker Story:
From a perfectionist, NDA‑protected winemaker in Santa Rosa Flats — famed for elegance and $3k French oak barrels. - Why It's Special:
Limited barrels, never to be sourced again, and you’re tasting it first.
Hundred Dollar Cab – 2023 Alexander Valley Cabernet Sauvignon
- Tasting Notes
Cocoa, cedar, black plums, with a subtle black olive note - Winemaker Story
Crafted by a cult group of winemakers in one of the hottest regions for Cabernet in the US. - Why It's Special
Organically and biodynamically farmed, minimal intervention and nothing extra, just pure, powerful wine from the best in the game.
Hundred Dollar Chard – 2023 Eola-Amity Hills Chardonnay
- Tasting Notes:
Oaky richness meets crisp Chablis minerality - Winemaker Story:
A quick-strike deal from an experimental vineyard that produced a 98-point wine the year before. - Why It's Special:
Impossible balance of California opulence and Burgundian finesse only two pallets secured.
What others think
FAQs
When will the full release happen?
The Hundred Dollar Series will officially launch later this year once the permanent labels are ready.
This pre‑release gives you the exact same wine, just earlier and with the insider’s bragging rights.
What’s different about the pre‑release?
You’re getting the wine before anyone else, with temporary labels and in very limited early cases.
It’s the same exceptional wine that will be in the full release just without the wait.
Can I order more than one?
Yes, but keep in mind these pre‑release cases are extremely limited.
Once they’re sold out, you’ll have to wait for the full release to get more.
Can I choose the wines in my bundle?
No.
Each bundle includes all three wines in the Hundred Dollar Series so you get the full experience.
Is this a subscription?
No, this is a one‑time exclusive pre‑release purchase. You won’t be automatically charged again.