What “12 Bottles for $79.99” really gets you. Trust us, it’s not much.
You’ve seen the ads.
“70% OFF your first case.”
“12 wines for $79.99 — delivered to your door.”
It sounds too good to be true.
That’s because it is.
Most online wine clubs are run by the same faceless company. They white-label the service to names you recognize: Wall Street Journal Wine, Martha Stewart Wine Co., National Geographic Wine Club (yes, really).
And behind all those brands? The same warehouse. The same bulk juice. The same business model: spend $20 on the wine, spend $80 on the ad.
They don’t care if the bottles are good . They care if the margins are. And they know that as long as you see a 70% discount, you probably won’t ask where the wine came from. Or who actually made it. Or why it tastes like purple water.
It’s not a club.
It’s a clearance rack with better lighting.
At Bruno, we wanted something different.
No bulk. No bullshit. No label-slap operations pretending to be curated.
And that’s why we launched the Hundred Buck Chuck. Because we were tired of wine clubs designed by marketers who don’t drink wine.
Ours is simple:
2–3 Bruno bottles a month, always worth more than $100, for the $100 you actually spend. That’s it.
No Moldovan rosé you’ll pour down the sink. No gimmicks. No surprise boxes filled with regret.
Just the bottles you already love. And more of them.
Because wine should taste like something.
And wine clubs should too.
Drink Different. Or Die Bored.
Cheers,
Bruno
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