
2023 Alexander Valley Cabernet Sauvignon
Hundred Dollar Cab
Part of our “Hundred Dollar“ series, where we source $100+ wines from the best winemakers in the world under NDA and sell them for a fraction of what they retail for.
Dense, dark, and unapologetically loud, this Cab doesn’t whisper sophistication—it growls it. It’s power in a bottle, polished just enough to make you dangerous.
Drink this if you like velvet with teeth, seduction with structure, and wine that makes you feel taller than you are.
Unfined Unfiltered Organic Biodynamic

Hundred Dollar Cab
Organic and biodynamic
No chemicals, no shortcuts.
Just a living vineyard where bugs, birds, and vines all pull their weight.
Made in the USA
Crafted with care in the USA - local and proud.
Top-tier vineyards. No middlemen. No markup madness.
Don’t love the first bottle?
If your first bottle doesn’t beat what you normally drink, email me.
No forms. No hoops. I’ll refund you, no questions asked
Crowd flex
A guaranteed crowd-pleaser, whether it’s five friends or fifty.
Bold enough to impress, smooth enough to keep everyone pouring another glass.

Meet the winemaker
This is our Big Boy Cab. An NDA wine that was made by a group of cult winemakers in what is quickly becoming our favorite region to make Cabernet Sauvignon in the US. These guys and gals (yes, the head winemaker is a she) specialize in what is presumptuously called “Bordeaux Blends,” which is wine-nerd speak for a blend of Cabernet and Merlot. Cab and Merlot are like peanut butter and jelly. Great on their own, but best when blended. The Cabernet brings power and structure, whereas the Merlot makes everything a little more lush and sexy. Making wine is actually very similar to cooking - half the time you’re just trying to figure out what’s missing. And the people that made this wine are master chefs. When I shove my face in a glass of this, I get it all: cocoa, cedar, black plums, and maybe even a little bit of black olive (but in a totally delicious way). This is also a super exciting wine because of how it was farmed - Organically and Biodynamically, then vinified with minimal intervention. What does this mean? No extra crap in your wine. Just beautiful, powerful juice.
What others think.
Product details
Tastes like
Drink this with
the perfect wine for
technicalities
Varietal: 100% Cabernet Sauvignon
Region: Alexander Valley (Sonoma)
Alcohol: 14.1%
Body: Pronounced
Acidity: Medium+
Why buy directly from us?
By skipping the middlemen, you get better wine, better prices, and no bullshit.
No distributor or retailer markup
Better for you and the winery
Builds a relationship
Delivery straight to your door

Traditional Winery
Cost to Produce (example)
$10
$10
Winery sells for
$30 direct to you
$20 to distributor
Distributor
Sells to retailer for $30
Retailer
Sells to you for $45
Direct Price
$30
$45 (has to match retail)
Customer pays
$30
$45
Winery Keeps
$20
$10
Shipping That Beats the Heat
It’s hot out, so we don’t do ground shipping without protection anymore. Every order ships either 2-day air or with ice packs.
Whatever keeps your wine safe and tasty.
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
-
Shipping Information
Use this text to answer questions in as much detail as possible for your customers.
-
Customer Support
Use this text to answer questions in as much detail as possible for your customers.
-
FAQ’s
Use this text to answer questions in as much detail as possible for your customers.
-
Contact Us
Use this text to answer questions in as much detail as possible for your customers.
FAQ
Here are some of the most common questions we get from our customers.
Reach out to us at hey@bruno.wine if you didn't find an answer
What makes Bruno different from other wine shops?
We’re scrappy, independent, and fiercely quality-focused. No boring bottles. No bloated markups. Just small-batch wines we actually drink, packed by a team that hustles hard to make sure you get a damn good experience.
When will my order ship?
Orders typically ship within 2–3 business days. We're a small team and we pack each bottle with care (because they're glass and deserve respect). Around busy drops, it may take a bit longer, but we always work overtime to get your wine to you fast.
How do I track my order?
Once your order ships, you’ll get an email with a tracking link. You can also check your order status anytime by logging into your Bruno account.
Can I change my shipping address after placing the order?
If your order hasn't shipped yet, yes. If it has, we can't reroute packages once they’re in UPS’s hands. Reach out ASAP and we’ll do our best.
Do you offer returns or exchanges?
Because we sell alcohol, we legally can't accept returns. But if something went wrong with your order, we have a Money-Back Guarantee that covers one bottle. Just reach out and we'll make it right.
-
"Your wine is fabulous! Will continue to buy! I absolutely love it!" -Deborah
-
"Unfortunately my wife drank all of them. She told me it was the best wine she's ever had." - Don G