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Hundred Dollar Cab

★ 4.82 (17)
2024 Alexander Valley Cabernet Sauvignon
$74.00
$74.00
Preorder for est. shipping October 1, 2026
This is the bottle people text you about the next morning.

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Not sure? Good. We offer a money-back guarantee on your first bottle of every wine you try. If you don't love it, email hey@bruno.wine. That's it. No forms, no awkward phone call, no return shipping.

2024 Alexander Valley Cabernet Sauvignon

This  is the bottle people text you about the next morning.

Made under NDA by a female winemaker whose flagship retails at $150. We can't put her name on it — that's how the wine industry works when you produce overflow for the labels your sommelier friend brags about. They produce out of a tiny parcel of Alexander Valley, and only sell wine to their club members - not even shops.

Dense, dark, and unapologetically loud. Red velvet and bass reverb. Built for ribeye, standing rib roast, grilled lamb, or anything that leaves a smoke ring on your conscience. This is polished power with enough structure to stare down any main course.

$74 a bottle. Drinks like $120. 

Hundred Dollar Cab

$74.00
$74.00
157
25

Where your money goes

We cut out the middlemen. You drink better wine.

We sell direct — no distributor, no broker, no retail markup. That means more of your dollar goes into the actual wine.

Bruno $44/bottle
$12 wine
$3 pkg
$19 to your door
$9 margin
Typical retail wine $60+/bottle
$10 wine
$2 pkg
$12 margin
$2 broker
$14 distributor
$20 retailer

Based on estimated cost structure for a comparable quality wine sold through traditional three-tier distribution.

PERFECT FOR

FOOD:

  • The friend who only orders steaks “still mooing.”
  • someone who swears they hate Cab until this one shuts them up
  • The bad decisions you're already making in your head

OCCASIONS:

  • a jazz club, where you pretend to understand jazz
  • A solo lunch that costs more than your first car.
  • a candlelit dinner where the conversation is 90% eye contact
  • When your boomer dad claims he 'could retire at 30 too if he just worked hard enough.'

WHY IT'S $74

Minimal Intervention

No crap added to make it taste the same year after year. We make the wine in the vineyard, not the lab.

Small Batch

Every bottle comes from a winemaker we know by name. No factories. No bulk juice.

Don’t love the first bottle?

If your first bottle doesn’t beat what you normally drink, email me. No forms. I’ll refund you, no questions.

ships direct

From the winery to your door. No distributor. No broker. No retailer. That's why it doesn't cost double.

MEET THE WINEMAKER

one who must not be named

This wine was purchased under NDA from a AAA producer who chose to remain anonymous. It was sourced from select vineyards in Alexander Valley, renowned for making powerful wines in a more Old World style.

The grapes were hand-harvested and then optically sorted, then aged in 40% new French oak barrels to enhance complexity and structure.

The wine was bottled unfined and unfiltered, and was farmed organically and biodynamically. It represents the upmost purity of terroir that Sonoma has to offer.

NOT SURE WHAT THE MOVE IS?

I CAN HELP YOU PICK

technicalities

Varietal:
Varietal: Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec
Region:
Region: Alexander Valley (Sonoma)
Alcohol:
Alcohol: 14.1%
Body:
Full-Bodied
Acidity
Acidity: Medium+
Farming:
Biodynamic
Oak Regimen:
Fermented and aged in 40% New French Oak for 20 months

Here are some of the most common questions we get from our customers.Reach out to us at hey@bruno.wine if you didn't find an answer

FAQ

Yes. Don't expect that massive hit of American Oak on your palate - but in terms of depth of flavor, complexity and development in the glass, this is in the same category of wine without a doubt.

Well, we offer a Money-Back Guarantee on your first bottle of each of our wines you try. Show me another winery that does that... I'll wait.

Because wine is heavy, fragile, and legally has to ship as an adult signature package via a licensed carrier. The real cost to ship a box of wine is between $25–$40 depending on where you live. We eat the difference.

We'd love to offer free shipping on everything, but we're a small team — not a VC-backed startup burning cash to look generous. We'd rather keep the wine great and the math honest. Orders over $239 ship free — that's our way of saying thank you for going big.

If your order hasn't shipped yet, yes. If it has, we can't reroute packages once they’re in UPS’s hands. Reach out ASAP and we’ll do our best.

Because we sell alcohol, we legally can't accept returns. But if something went wrong with your order, we have a Money-Back Guarantee that covers one bottle. Just reach out and we'll make it right.

We’re scrappy, independent, and fiercely quality-focused. No boring bottles. No bloated markups. Just small-batch wines we actually drink, packed by a team that hustles hard to make sure you get a damn good experience.

Orders typically ship within 1 business day. We're a small team and we pack each bottle with care (because they're glass and deserve respect). Around busy drops, it may take a bit longer, but we always work overtime to get your wine to you fast.

Once your order ships, you’ll get an email with a tracking link. You can also check your order status anytime by logging into your Bruno account.

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Hundred Buck Chuck

Hundred Buck Chuck