2021 Russian River Valley Pinot Noir
Hundred Dollar Peeno
Part of our “Hundred Dollar“ series, where we source $100+ wines from the best winemakers in the world under NDA and sell them for a fraction of what they retail for.
SOLD OUT TWICE!
This was collected from the Russian River’s underbelly—lush, dark, and seductive. If this bottle could talk, it would whisper "Stay for one more drink".
Drink this if you love black cherries, silky drama, and making bad decisions feel like poetry.
Oaky Rich Smooth
Hundred Dollar Peeno
Made in the USA
Crafted with care in the USA - local and proud.
Top-tier vineyards. No middlemen. No markup madness.
Don’t love the first bottle?
If your first bottle doesn’t beat what you normally drink, email me.
No forms. No hoops. I’ll refund you, no questions asked
Crowd flex
A guaranteed crowd-pleaser, whether it’s five friends or fifty.
Bold enough to impress, smooth enough to keep everyone pouring another glass.
Meet the winemaker
Our Hundred Dollar Peeno comes with a secret. It’s what the industry calls an NDA wine—we can’t tell you who made it, because the winemaker is that famous. All we’ll say is this: they made a little too much of their Russian River Pinot, and we were crazy enough to grab it.
The fruit comes from the Santa Rosa Flats (an “unofficial” corner of Russian River already whispered about for killer Pinot). This is the real deal: 60% aged in brand-new French oak barrels—the kind that run up to $3k a pop—balanced with older oak to keep it refined.
How perfectionist is this winemaker? They literally throw out grape juice if it sloshes during transport—just to control every single drop that makes it into the barrel.
Normally, this Pinot sells for over $100 a bottle. We don’t need to name names—you’ll taste the reputation.
Elegant. Classical. Red and black cherry wrapped in oak, polished into a wine you’ll wish we could get more of (spoiler: we can’t—production’s been cut back hard).
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Product details
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technicalities
Varietal: 100% Pinot Noir
Region: Russian River Valley (Sonoma)
Alcohol: 14.1%
Body: Pronounced
Acidity: Medium+
Why buy directly from us?
By skipping the middlemen, you get better wine, better prices, and no bullshit.
No distributor or retailer markup
Better for you and the winery
Builds a relationship
Delivery straight to your door
Traditional Winery
Cost to Produce (example)
$10
$10
Winery sells for
$30 direct to you
$20 to distributor
Distributor
Sells to retailer for $30
Retailer
Sells to you for $45
Direct Price
$30
$45 (has to match retail)
Customer pays
$30
$45
Winery Keeps
$20
$10
Shipping That Beats the Heat
It’s hot out, so we don’t do ground shipping without protection anymore. Every order ships either 2-day air or with ice packs.
Whatever keeps your wine safe and tasty.
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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Customer Support
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FAQ’s
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Contact Us
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FAQ
Here are some of the most common questions we get from our customers.
Reach out to us at hey@bruno.wine if you didn't find an answer
What makes Bruno different from other wine shops?
We’re scrappy, independent, and fiercely quality-focused. No boring bottles. No bloated markups. Just small-batch wines we actually drink, packed by a team that hustles hard to make sure you get a damn good experience.
When will my order ship?
Orders typically ship within 2–3 business days. We're a small team and we pack each bottle with care (because they're glass and deserve respect). Around busy drops, it may take a bit longer, but we always work overtime to get your wine to you fast.
How do I track my order?
Once your order ships, you’ll get an email with a tracking link. You can also check your order status anytime by logging into your Bruno account.
Can I change my shipping address after placing the order?
If your order hasn't shipped yet, yes. If it has, we can't reroute packages once they’re in UPS’s hands. Reach out ASAP and we’ll do our best.
Do you offer returns or exchanges?
Because we sell alcohol, we legally can't accept returns. But if something went wrong with your order, we have a Money-Back Guarantee that covers one bottle. Just reach out and we'll make it right.
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"Your wine is fabulous! Will continue to buy! I absolutely love it!" -Deborah
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"Unfortunately my wife drank all of them. She told me it was the best wine she's ever had." - Don G