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Hundred Dollar Peeno

4.9 (39)
Regular price
$64.00
Sale price
$64.00
Regular price
Preorder for est. shipping October 1, 2026

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Not sure? Good. We offer a money-back guarantee on your first bottle of every wine you try. If you don't love it, email hey@bruno.wine. That's it. No forms, no awkward phone call, no return shipping.

2024 Russian River Valley Pinot Noir

If this bottle could talk, it would whisper 'Stay for one more drink.'

Collected from the Russian River's underbelly — lush, dark, and seductive in a way that most Pinots aren't brave enough to be. Black cherries, silk, red plums, and a finish that hangs around like someone who's in no rush to leave.

This isn't the polite Pinot you bring to book club. This is the one you open when the kids are asleep, the lights are low, and you're making bad decisions feel like poetry.

Made under NDA. The winemaker's flagship sells for over $100. You're paying $64 because we ship direct and his reputation isn't on the label. His wine is.

Hundred Dollar Peeno

Regular price
$64.00
Sale price
$64.00
Regular price

Where your money goes

We cut out the middlemen. You drink better wine.

We sell direct — no distributor, no broker, no retail markup. That means more of your dollar goes into the actual wine.

Bruno $44/bottle
$12 wine
$3 pkg
$19 to your door
$9 margin
Typical retail wine $60+/bottle
$10 wine
$2 pkg
$12 margin
$2 broker
$14 distributor
$20 retailer

Based on estimated cost structure for a comparable quality wine sold through traditional three-tier distribution.

SHOW ME WHAT I CAN GET RIGHT NOW

FOOD:

  • A lean cut of steak you're not sure is technically cooked
  • The last slice of pizza nobody had the courage to take
  • The bad decisions you're already making in your head

OCCASIONS:

  • dinner with family members who voted for the wrong person
  • a jazz club, where you pretend to understand jazz
  • a candlelit dinner where the conversation is 90% eye contact
  • When the lighting in the restaurant makes everyone attractive.
  • Sketching in candlelight when the rent is due

Minimal Intervention

Small Batch

Don’t love the first bottle?

Made in the USA

Hundred Dollar Peeno

This is part of our "Hundred Dollar" series, where we source wines from legendary winemakers under NDA and sell them for a fraction of their original cost - which, as the name suggests, is over $100.

FAQ

Well, we offer a Money-Back Guarantee on your first bottle of each of our wines you try. Show me another winery that does that... I'll wait.

Because wine is heavy, fragile, and legally has to ship as an adult signature package via a licensed carrier. The real cost to ship a box of wine is between $25–$40 depending on where you live. We eat the difference.

We'd love to offer free shipping on everything, but we're a small team — not a VC-backed startup burning cash to look generous. We'd rather keep the wine great and the math honest. Orders over $239 ship free — that's our way of saying thank you for going big.

If your order hasn't shipped yet, yes. If it has, we can't reroute packages once they’re in UPS’s hands. Reach out ASAP and we’ll do our best.

Because we sell alcohol, we legally can't accept returns. But if something went wrong with your order, we have a Money-Back Guarantee that covers one bottle. Just reach out and we'll make it right.

We’re scrappy, independent, and fiercely quality-focused. No boring bottles. No bloated markups. Just small-batch wines we actually drink, packed by a team that hustles hard to make sure you get a damn good experience.

Orders typically ship within 1 business day. We're a small team and we pack each bottle with care (because they're glass and deserve respect). Around busy drops, it may take a bit longer, but we always work overtime to get your wine to you fast.

Once your order ships, you’ll get an email with a tracking link. You can also check your order status anytime by logging into your Bruno account.

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Hundred Buck Chuck

Hundred Buck Chuck