Hundred Dollar Peeno

A luscious, velvety, elegant Pinot that only the Russian River can provide.
2021 Russian River Valley Pinot Noir

✨ Taste: Rich, sexy, and paradigm-shifting. The kind of bottle that makes you rethink everything you thought you knew about wine pricing.

🍝 Drink it with:
✔️ Pasta & pizza – because carbs and Pinot were meant to be.
✔️ Dark meat chicken & lean red meat – because balance is key.

❄️ How to Serve: Stick it in the fridge 30 minutes before serving for that perfect temp.

🛑 After Opening: Pop the cork back in and store in the fridge for up to 5 days (if you have that much self-control).

4.9
Rated 4.9 out of 5 stars
7 Reviews

This was a once-in-a-decade opportunity to buy a wine that retails for $100 under its original label for half the price. It's spectacular.

- Bruno
Perfect Occasions
  • when your heater is working harder than an ugly stripper
  • dinner with family members who voted for the wrong person
  • hate-scrolling on your phone looking at your friends' trip to Aspen on social media
  • discussing whether carnivore is a health diet
  • a steak dinner
  • impressing your boss
  • bold wine lovers
  • celebrating
  • gifting
  • a date
  • impressing your investors, even if your returns don't
Why this is perfect

This is an opulent and generous wine; essentially comfort food in a bottle, if the food were prepared by a Michelin-starred chef.

We like it for big, special occasions because it smells and tastes expensive: the oak treatment on this alone probably costs $10 a bottle. It's an obviously impressive wine. And we like it for solo, reflective moments in the same way that treating yourself to a spa day feels restorative.

Technicalities

Varietal: 100% Pinot Noir

Region: Russian River Valley (Sonoma)

Alcohol: 14.1%

Body: Pronounced

Acidity: Medium+

Farming: Conventional

Oak Regimen: Fermented and aged in 60% New French Oak for 20 months

Moneyback Guarantee

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Drink this with
  • Red Meat
  • On its own
  • Pizza
What does it taste like

Well, if you really want to try to sniff this:

Red Cherry
Black Cherry
Vanilla
Ripe Black Plums

This wine was made by one who must not be named, who worked at amazing places like we can't tell you & I'm sorry

Our Pinot is an NDA wine, meaning we’re not allowed to disclose who made it because it’s a famous winemaker that just made a little bit too much wine.

It comes from a “new” part of the Russian River (which is in Sonoma, CA) that is being labeled unofficially as the Santa Rosa Flats and is known for having really good wineries. The guy who sold it to us said the winemaker charges $100 for it under his label.

Legend has it that the winemaker is such a perfectionist that he gets rid of any grape juice that might have come out during transportation to be 100% sure that he controlled every drop of juice that went into his wine. 

Tasting notes are red cherry & black cherry, and the addition of oak makes it deliciously well-rounded and classical in a very elevated way. It is a very elegant wine and we’ll never be able to buy more than what we have now because we got what we got and that's it.

Get this at 30% off as part of our Starter Pack
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4.9
Rated 4.9 out of 5 stars
Based on 7 reviews
Total 5 star reviews: 6 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
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7 reviews
  • L
    Lawrence
    3 weeks ago
    Rated 5 out of 5 stars
    QPR

    Amazing QPR, drinks like a $100

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  • L
    Lawrence
    Verified Buyer
    3 weeks ago
    Rated 5 out of 5 stars
    Amazing Pinot

    Tastes like a $100 Pinot!

    Was this helpful?
  • A
    Andre
    2 months ago
    Rated 4 out of 5 stars
    4 Stars

    So good. Rich and a bit oaky, but easy to drink. Price was fair imo

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  • R
    Renato
    2 months ago
    Rated 5 out of 5 stars
    5 Stars

    I was laughing at the back label

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  • R
    Rogerio
    3 months ago
    Rated 5 out of 5 stars
    5 Stars

    Got this as a gift from my realtor and really liked it. Deep flavor, not too dry, just easy to drink. Tastes like something special

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