Almost New Year. Almost a Speech.

Hi there,

Happy almost–New Year.

2026 marks the first full calendar year Bruno’s been alive.

When we launched in November 2024, we had 3,000 hand-labeled bottles and a point of view. One year later, we’ve sold over 17,000 bottles, from our Oregon field blend (Better Than Sauvy B) to a super-premium Alexander Valley Cabernet that had no business being that good.

That only happened because you trusted us. So thank you — for buying, opening, sharing, and putting these bottles where wine actually lives: on tables, not pedestals.

This all came from a specific feeling that fuels us: somewhere over the last couple decades, wine painted itself into a performative corner.

For the obsessed, it became a fetish — terroir math, sulfite purity tests, exclusionary cult wine clubs, scarcity games designed to crank prices and trap you in FOMO.

For everyone else, it became about saving face. Bringing the “right” bottle. The safe bottle. The one that looks good in a fridge and never really gets opened. The performance of having done your job as a good guest and handing over something boring and anticipated.

Bruno exists to kill both of those.

Not with quizzes or fake personalization, but with bottles that hold up in the real world. Bottles you can open without explaining. Bottles that say, quietly but clearly: I picked this on purpose. And yes, I know the label is a bit crazy.

When you buy from Bruno, the decision isn’t performative. It’s intentional — and we take responsibility for how it drinks.

In 2026, we’re expanding the lineup across the board:

• A red that outperforms Cabernet
• A Burgundy-killer from an OG Oregon winemaker
• The return of our Killer Bubbly
• More subscription options that keep your cellar full and decision fatigue low

Same rule as always: if it ships, it earns its place. And if you don’t like a bottle, we’ll refund it. No drama. We just want you drinking well.

We’re also closing out the year with a referral thank-you.

From now through the end of January, every friend you refer gets $20 off their first order — and you get $40 in credit. If you’ve ever poured someone a glass of Bruno and watched them go quiet for a second, this is for you.

Last thing — if you’re reading this, I’d genuinely love to hear from you. Direct access to our customers is our unfair advantage, and we don’t waste it.

Here’s to 2026.
More intention. Fewer excuses.
Better bottles, opened at the right moment.

– Brun0